Claire LeBlanc - REALTY EXECUTIVES



Posted by Claire LeBlanc on 8/30/2017

If you're thinking about putting your house on the market in the near future, then you've probably begun to research and compare real estate agents in your area. While experience, credentials, and training can make a big difference in a real estate agent's ability to produce results for you, there are other factors worth considering. For example, an agent's attitude, Web presence, and past performance are also indicators of their strengths, weaknesses, and marketing skills. Here are a few "red flags" to watch out for in your search for a knowledgeable, proactive, and service-oriented real estate professional.

  • The quality of their Web site: If a real estate agent has a Web site that looks disorganized, amateurish, or outdated, then that could speak volumes about their own flaws. In this day and age, a fully functional and professional-looking website is an essential marketing tool in the real estate business. Having access to the latest marketing tools and techniques is a vital aspect of selling your home in the shortest possible time. Agents who are not making full use of the Internet to market their listings are doing themselves and their clients a disservice. If they can't present themselves in the best possible light on the Internet, then it raises questions about their presentation style, in general. On the other hand, if a Realtor or real estate agent maintains an up-to-date, professional-looking website that is user-friendly and loaded with helpful information and search capabilities, then that's one indication they're conscientious, resourceful, and in touch with relevant technology. A timely and informative blog is another positive sign that they're tech-savvy and passionate about what they do for a living.
  • Attitude and energy level: A great real estate agent has the ability to look at the "big picture" and realize that there will be peaks and valleys in every transaction and marketing campaign. If you choose them over the competition, you'll eventually depend on that agent to be a problem solver, a cheerleader, and a source of positive inspiration throughout the process. When you take into account how much is riding on the sale of your home, you realize the importance of selecting a well-organized, professional, and highly motivated agent. If you're interviewing one that spends too much time complaining about market conditions, other clients, or all the "red tape" involved in real estate transactions, then RUN -- don't walk -- to the nearest door! (That advice would, of course, need to be modified if you're meeting with them in your own home.) Here's the bottom line, though: To be able to capitalize on opportunities and produce the best possible results, a great real estate agent needs to maintain a positive attitude -- especially in the face of temporary setbacks.
The good news about real estate agents and Realtors is that the majority of them are ethical, motivated, and passionate about producing optimal results. As is the case with all professions, however, some are more positive, dedicated, and resourceful than others. That's why it pays to interview two or three real estate agents before settling on the one who's the best match for your timetable, your personality, and your individual needs.





Posted by Claire LeBlanc on 5/18/2016

Are you looking to hire a real estate agent to sell your home? Here are some must ask questions of real estate agents before you sign on the dotted line. 1. Do you work full or part-time as a real estate agent? 2. How many homes have you sold in my area and what was the price range? 3. What is your average days on the market until a house goes under agreement? 4. How many sellers are you currently representing? 5. At what price do you think my house will sell in the current market? And why? 6. What is your advertising and marketing plan for my house? 7. Can I see a sample of your marketing? 8. What kind of communication schedule can I expect from you? 9. How long have you been a real estate agent and how much education have you received? Do you have any special designations? 10. Is your real estate license in good standing and have you ever been subject to a client complaint? 11. Why should I hire you over your competition? 12. Do you have a website? What kind of online presence do you have? Lastly, don't forget to ask for testimonials or references.





Posted by Claire LeBlanc on 9/23/2015

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media. This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick: 1. A Website A real estate website that has an easy and constantly updated property search. 2. A Wordpress blog WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property. 3. A Facebook business page Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks. 4. A custom Twitter page Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience. 5. A custom You Tube channel You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale. 6. A robust LinkedIn profile LinkedIn operates in 200 countries and is one of the most widely used social networks. 7. A mobile website Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.  





Posted by Claire LeBlanc on 8/19/2015

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Claire LeBlanc on 12/17/2014

There are currently over 900 million people on Facebook with 526 million daily active users. So why not advertise where people are? It only makes sense to get the maximum exposure when you are trying to sell your home. Facebook makes this possible in a way that is unique to online marketing and you should expect from your real estate professional that Facebook is part of the marketing plan. Real estate has always been something that online consumers search for from the comfort of their home and now mobile device. There is a shift in our society to communicating and searching for information online, traditional advertising models may not be as effective as they were in past. Facebook offers the ability to target an audience like never before and the opportunity for your message to go viral or across the internet. Here are a few questions to ask when looking at hiring a real estate professional when it comes to Facebook. 1. Do they have a Facebook business page? 2. What does it look like? Is it professionally designed? The way they market is a reflection of how your home will be marketed. 3. Does the Facebook page have a property search? 4. Does the Facebook business page have a way to capture the lead or inquiry? 5. Will your home be promoted on Facebook with photos, and written descriptions?